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Speaking about his book 'Influence', Dr Robert Cialdini highlights the 6 principles of influence that are effective in getting people to say yes. Watch the The principles are reciprocity, commitment or consistency, consensus or social proof, authority, liking, scarcity, and unity.

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Here are the 6 Principles of Influence and Persuasion. Taken from Robert Cialdini's groundbreaking book, Influence: Science The 6 Principles of Persuasion

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Cialdini's 6 Principles of Influence. Robert Cialdini, author of Pre-Suasion, describes to Inc. president Eric Schurenberg the most important factors for influencing The Science of Persuasion

Cialdini's 6 Principles of Persuasion: 1 Reciprocity Robert Cialdini (@influenceatwork) is a world-renowned psychologist, author and expert on influence and persuasion.

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